We also have extensive experience in the automotive industry. Denmark's largest vehicle inspection company, Applus+ Bilsyn, prefers to promote its business through PR. For this purpose, the company has chosen to rely on Lasse Gammeljord at BullsEye Communication for more than a decade.
The work results in:
- 500-700 press mentions annually in nationwide, regional, and local media, including Motormagasinet, according to Infomedia.
- Continuous visibility of Applus+ Bilsyn's new business initiatives, services, acquisitions, and more.
- Strategic visibility to private vehicle owners and the professional segment in the automotive industry, including partners, dealers, and workshops.
- News stories that can be shared on social media.
"Through our collaboration, Lasse has proven to be a sharp and dedicated resource. Lasse has an in-depth understanding of the media and journalists' needs. He knows his subject matter and, for example, knows the optimal time of day to send out press releases and how appealing headlines can enhance press coverage. Finally, he manages to make technical details easy to understand and has a firm grasp of the automotive industry. This makes it easy for us to communicate clearly, both to private vehicle owners and professional actors."
- John Gantzhorn, Technical Manager and Communications Manager, Applus+ Bilsyn